5 Traits the Best Cybersecurity Sales Leaders Have in Common
The cybersecurity market isn’t for the faint of heart. It’s complex. Competitive. Constantly evolving. And when you’re selling in this space, especially as a leader, the margin for error is slim. So what separates the good from the great when it comes to cybersecurity sales leadership? Here are 5 traits the best cybersecurity sales leaders […]
The First Critical Hires in a Cybersecurity Startup: Who, When, and Why
You’ve raised a seed round. The vision is clear. The market need is urgent. Now comes the hard part: building the right team to actually ship the product, land your first paying customers, and prove product-market fit. Cybersecurity startups have unique challenges. The bar for trust is sky-high. You’re often selling technical solutions to deeply […]
Inside Smallstep: The Startup Making Waves in Device Trust and Security
When it comes to startups making waves in cybersecurity, Smallstep is a name that’s hard to miss. Founded in 2016, the company was born from a firsthand frustration: while working as CTO for an online gambling company, founder Michael realized the industry was facing a fundamental issue with how developers were pushing code. Determined to […]
Building Superhuman Security Teams: How Twine Security Is Transforming Cybersecurity Execution
In today’s cybersecurity world, teams are drowning in work. Alerts flood in, tasks pile up, and even the best-resourced security teams struggle to keep up. That’s where Twine Security comes in — a company on a mission to transform how cybersecurity teams operate by giving them something they’ve never had before: digital humans. We spoke […]
Breaking Barriers and Building Differently: The Founding Story Behind Edera
When we sat down with one of the founders of Edera, you quickly realise this isn’t just another security startup. It’s a company built on innovation, grit, and a bold mission to challenge both technology and the status quo of leadership. We recently had the privilege of sitting down with Emily Long, CEO and Founder […]
The Impact of AI on Cybersecurity Sales: Hype vs. Reality
Artificial Intelligence (AI) is the buzzword of the decade, revolutionizing industries from healthcare to finance. Cybersecurity sales is no exception. AI-driven tools promise to supercharge sales strategies, accelerate deal cycles, and make prospecting a breeze. But how much of this is reality, and how much is just hype? Let’s separate fact from fiction and explore […]
Top 5 Recruitment Pitfalls to Avoid When Hiring for Cybersecurity Sales
Hiring for cybersecurity sales roles is no easy task. The stakes are high, and the landscape is constantly evolving, making it crucial to find candidates who not only understand the technical side of cybersecurity but also possess the skills to sell complex solutions effectively. Whether you’re a growing cybersecurity firm or a seasoned player in […]
The Go-To-Market Cybersecurity Sales & Marketing Salary Guide 2025
The cybersecurity industry is booming, and with it, the demand for top sales and marketing talent is higher than ever. But what does that mean for salaries in this space? Whether you’re a hiring manager looking to attract the best talent or a professional evaluating your earning potential, understanding current salary benchmarks is crucial. Why […]
Closing the Neurodiverse Talent Gap in Cybersecurity
Cybersecurity is in the midst of a talent crisis. With a growing number of cyber threats and an ever-expanding attack surface, the demand for skilled professionals has never been higher. Yet, the industry continues to overlook a critical source of talent: neurodiverse individuals. Many neurodiverse individuals possess the exact skills that make for exceptional cybersecurity […]