3 Ways to Pivot Into a GTM Cybersecurity Role
Cybersecurity isn’t just a hot market, it’s one of the most resilient, mission-critical industries out there. And as cyber threats get smarter, so do the companies protecting against them. That means the demand for great Go-to-Market (GTM) talent in cybersecurity is higher than ever. But if you’ve been working in tech, SaaS, or even traditional […]
Letting Go to Grow: The Right Time for Cybersecurity Founders to Step Back from Sales
For many cybersecurity founders, the journey starts with doing everything themselves: product development, fundraising, hiring, and of course… selling. Especially in the early stages, there’s no one better to pitch the company’s mission, solve problems creatively, and build trust with early customers than the person who started it all. But there comes a time when […]
5 Traits the Best Cybersecurity Sales Leaders Have in Common
The cybersecurity market isn’t for the faint of heart. It’s complex. Competitive. Constantly evolving. And when you’re selling in this space, especially as a leader, the margin for error is slim. So what separates the good from the great when it comes to cybersecurity sales leadership? Here are 5 traits the best cybersecurity sales leaders […]
The First Critical Hires in a Cybersecurity Startup: Who, When, and Why
You’ve raised a seed round. The vision is clear. The market need is urgent. Now comes the hard part: building the right team to actually ship the product, land your first paying customers, and prove product-market fit. Cybersecurity startups have unique challenges. The bar for trust is sky-high. You’re often selling technical solutions to deeply […]