Blogs

When the SolarWinds attack shook the cybersecurity world, it exposed a terrifying truth: even the most trusted software could become a Trojan horse. For Andrew Hendela, Co-founder of Karambit.AI, that moment was the catalyst for building a company focused on answering one critical question: why do we trust software at face value? The Spark: From

When we sat down with Michael Nov, co-founder of Prime Security, it was clear from the start that his passion lies in solving one of cybersecurity’s longest-standing bottlenecks: the manual nature of security design. “Security design is one of the last areas still done fully manually by security professionals,” Michael explained. “For decades, it’s been

When John Viega and his co-founder Mark Curphey set out to build Crash Override, they weren’t chasing a quick fix or a niche problem. Instead, fueled by a mix of shared excitement and what John calls “early retirement energy,” they dove deep into the cybersecurity landscape. Over the course of interviewing more than 100 industry

Cybersecurity isn’t just a hot market, it’s one of the most resilient, mission-critical industries out there. And as cyber threats get smarter, so do the companies protecting against them. That means the demand for great Go-to-Market (GTM) talent in cybersecurity is higher than ever. But if you’ve been working in tech, SaaS, or even traditional

For many cybersecurity founders, the journey starts with doing everything themselves: product development, fundraising, hiring, and of course… selling. Especially in the early stages, there’s no one better to pitch the company’s mission, solve problems creatively, and build trust with early customers than the person who started it all. But there comes a time when

Cybersecurity sales isn’t for the faint of heart. The sales cycle is long, prospects are skeptical, and getting past the technical gatekeepers is an art form. Yet, many companies still use generic compensation plans that fail to incentivize the right behaviors. A well-structured comp plan can be the difference between a high-performing sales team and

Stepping up from a founding Account Executive (AE) to a sales leader is a thrilling yet demanding journey. In a startup’s early days, founding AEs are the revenue engine, hunting for deals, refining the sales process, and closing business. But as the company scales, those same AEs often face the opportunity and challenge of evolving

The cybersecurity industry is booming, and so is the need for skilled Account Executives (AEs). With cyber threats becoming more frequent and complex, businesses are focused on strengthening their defenses, which has led to a high demand for cybersecurity solutions. This, in turn, creates opportunities for AEs to help companies navigate the complex cybersecurity landscape.

 The first sales meeting is a pivotal moment in the cybersecurity sales cycle, setting the tone and direction for the entire process. However, knowing how to gauge the success of this meeting can be challenging. For a productive first meeting, both sides—the prospect and the sales team—need clarity on key criteria that indicate a

 In cybersecurity sales, one critical metric that sales leaders analyze is the conversion rate from first to second meetings. This conversion rate often provides insight into lead quality, sales effectiveness, and market dynamics, and it varies significantly depending on a business’s inbound versus outbound strategy. Here, we’ll explore what factors influence this metric, why

In today’s competitive cybersecurity sales environment, first meetings with prospects are increasingly precious. Most sales teams aren’t overwhelmed with an abundance of opportunities. Instead, they’re striving to make the most out of every meeting they secure. This shift places a heavy emphasis on initial interactions, making them a high-leverage point in the sales cycle. Sitting

Building an early-stage security vendor is not easy. We’ve spoken with hundreds of security founders over the years, and the most common challenges are finding product market fit, defining product messaging, hiring top performers and building ARR. We’re hugely excited to announce the Aspiron Search Advisory Board is now live. We’re committed to not only

Welcome to our Women in Cyber blog series, where we spotlight the remarkable contributions and perspectives of women in the cybersecurity field. In an industry often dominated by men, these women are breaking barriers, shaping strategies, and leading innovations to safeguard our digital world. Join us as we explore their stories, experiences, and insights, celebrating

During our recent trip to San Francisco for the RSA Cybersecurity Conference, our Co-Founder, Joe, sat down with Ken Elefant, Co-Founder and Partner at Sorenson Capital.   Sorenson Capital is a venture capital firm that invests in product-oriented early and growth-stage B2B software companies. Ken co-founded the firm’s early-stage practice in 2017, alongside Rob Rueckert.

Welcome to our Women in Cyber blog series, where we spotlight the remarkable contributions and perspectives of women in the cybersecurity field. In an industry often dominated by men, these women are breaking barriers, shaping strategies, and leading innovations to safeguard our digital world. Join us as we explore their stories, experiences, and insights, celebrating

Possessing technical skills within the cybersecurity sector is a given, given the importance of keeping organizations safe and the risk of security vulnerabilities. However, technical skills are far from the full picture, which is why candidates and companies alike would do well to leverage and practise a series of soft skills, depending on your position

Remote working has been steadily on the rise over the past few years, not just in the cyber industry but across the board, and with the new approach to flexibility becoming a much more welcomed standard, it is non-negotiable for many companies and candidates alike. However, working remotely does not come without its own risks