The Growing Demand of Account Executives (AEs) in Cybersecurity
The cybersecurity industry is booming, and so is the need for skilled Account Executives (AEs). With cyber threats becoming more frequent and complex, businesses are focused on strengthening their defenses, which has led to a high demand for cybersecurity solutions. This, in turn, creates opportunities for AEs to help companies navigate the complex cybersecurity landscape. […]
Top 5 Recruitment Pitfalls to Avoid When Hiring for Cybersecurity Sales
Hiring for cybersecurity sales roles is no easy task. The stakes are high, and the landscape is constantly evolving, making it crucial to find candidates who not only understand the technical side of cybersecurity but also possess the skills to sell complex solutions effectively. Whether you’re a growing cybersecurity firm or a seasoned player in […]
Essential Skills for Cybersecurity Engineers in 2025
The world of cybersecurity is changing faster than ever before. As cyber threats become increasingly sophisticated, the role of essential skills for cybersecurity engineers is no longer just about protecting systems from known risks. In 2025, it’s about staying one step ahead: anticipating future attacks, adapting to ever-changing technology, and implementing proactive, intelligence-driven security strategies. […]
The Go-To-Market Cybersecurity Sales & Marketing Salary Guide 2025
The cybersecurity industry is booming, and with it, the demand for top sales and marketing talent is higher than ever. But what does that mean for salaries in this space? Whether you’re a hiring manager looking to attract the best talent or a professional evaluating your earning potential, understanding current salary benchmarks is crucial. Why […]
Closing the Neurodiverse Talent Gap in Cybersecurity
Cybersecurity is in the midst of a talent crisis. With a growing number of cyber threats and an ever-expanding attack surface, the demand for skilled professionals has never been higher. Yet, the industry continues to overlook a critical source of talent: neurodiverse individuals. Many neurodiverse individuals possess the exact skills that make for exceptional cybersecurity […]
Mastering the First Sales Meeting: Key Criteria for Success: Advice from Andrew Monaghan
The first sales meeting is a pivotal moment in the cybersecurity sales cycle, setting the tone and direction for the entire process. However, knowing how to gauge the success of this meeting can be challenging. For a productive first meeting, both sides—the prospect and the sales team—need clarity on key criteria that indicate a […]
Understanding First-to-Second Meeting Conversion Rates for Cybersecurity Sales: Advice from Andrew Monaghan
In cybersecurity sales, one critical metric that sales leaders analyze is the conversion rate from first to second meetings. This conversion rate often provides insight into lead quality, sales effectiveness, and market dynamics, and it varies significantly depending on a business’s inbound versus outbound strategy. Here, we’ll explore what factors influence this metric, why […]
Maximizing First Meetings for Cybersecurity Sales Success: Advice from Andrew Monaghan
In today’s competitive cybersecurity sales environment, first meetings with prospects are increasingly precious. Most sales teams aren’t overwhelmed with an abundance of opportunities. Instead, they’re striving to make the most out of every meeting they secure. This shift places a heavy emphasis on initial interactions, making them a high-leverage point in the sales cycle. Sitting […]
The Aspiron Search Advisory Board
Building an early-stage security vendor is not easy. We’ve spoken with hundreds of security founders over the years, and the most common challenges are finding product market fit, defining product messaging, hiring top performers and building ARR. We’re hugely excited to announce the Aspiron Search Advisory Board is now live. We’re committed to not only […]
Women in Cyber: An Interview with Mariana Padilla
Welcome to our Women in Cyber blog series, where we spotlight the remarkable contributions and perspectives of women in the cybersecurity field. In an industry often dominated by men, these women are breaking barriers, shaping strategies, and leading innovations to safeguard our digital world. Join us as we explore their stories, experiences, and insights, celebrating […]