3 Ways to Pivot Into a GTM Cybersecurity Role
Cybersecurity isn’t just a hot market, it’s one of the most resilient, mission-critical industries out there. And as cyber threats get smarter, so do the companies protecting against them. That means the demand for great Go-to-Market (GTM) talent in cybersecurity is higher than ever. But if you’ve been working in tech, SaaS, or even traditional […]
Letting Go to Grow: The Right Time for Cybersecurity Founders to Step Back from Sales
For many cybersecurity founders, the journey starts with doing everything themselves: product development, fundraising, hiring, and of course… selling. Especially in the early stages, there’s no one better to pitch the company’s mission, solve problems creatively, and build trust with early customers than the person who started it all. But there comes a time when […]
5 Traits the Best Cybersecurity Sales Leaders Have in Common
The cybersecurity market isn’t for the faint of heart. It’s complex. Competitive. Constantly evolving. And when you’re selling in this space, especially as a leader, the margin for error is slim. So what separates the good from the great when it comes to cybersecurity sales leadership? Here are 5 traits the best cybersecurity sales leaders […]
The First Critical Hires in a Cybersecurity Startup: Who, When, and Why
You’ve raised a seed round. The vision is clear. The market need is urgent. Now comes the hard part: building the right team to actually ship the product, land your first paying customers, and prove product-market fit. Cybersecurity startups have unique challenges. The bar for trust is sky-high. You’re often selling technical solutions to deeply […]
Innovating Without Fear: How Oasis Security Is Tackling the Explosion of Non-Human Identities
We recently sat down with Adam Ochayon, Director of Product Strategy & GTM at Oasis Security, to explore the company’s mission, what makes them stand out, and why the future of non-human identity management is so exciting. A Mission to Let Innovation Flourish Oasis Security’s mission is clear: “We want organizations to be able to […]
Inside Smallstep: The Startup Making Waves in Device Trust and Security
When it comes to startups making waves in cybersecurity, Smallstep is a name that’s hard to miss. Founded in 2016, the company was born from a firsthand frustration: while working as CTO for an online gambling company, founder Michael realized the industry was facing a fundamental issue with how developers were pushing code. Determined to […]
Building Superhuman Security Teams: How Twine Security Is Transforming Cybersecurity Execution
In today’s cybersecurity world, teams are drowning in work. Alerts flood in, tasks pile up, and even the best-resourced security teams struggle to keep up. That’s where Twine Security comes in — a company on a mission to transform how cybersecurity teams operate by giving them something they’ve never had before: digital humans. We spoke […]
Breaking Barriers and Building Differently: The Founding Story Behind Edera
When we sat down with one of the founders of Edera, you quickly realise this isn’t just another security startup. It’s a company built on innovation, grit, and a bold mission to challenge both technology and the status quo of leadership. We recently had the privilege of sitting down with Emily Long, CEO and Founder […]
The Impact of AI on Cybersecurity Sales: Hype vs. Reality
Artificial Intelligence (AI) is the buzzword of the decade, revolutionizing industries from healthcare to finance. Cybersecurity sales is no exception. AI-driven tools promise to supercharge sales strategies, accelerate deal cycles, and make prospecting a breeze. But how much of this is reality, and how much is just hype? Let’s separate fact from fiction and explore […]
Compensation Plans That Actually Motivate Cybersecurity Sales Teams
Cybersecurity sales isn’t for the faint of heart. The sales cycle is long, prospects are skeptical, and getting past the technical gatekeepers is an art form. Yet, many companies still use generic compensation plans that fail to incentivize the right behaviors. A well-structured comp plan can be the difference between a high-performing sales team and […]